The other day one of my Twitter followers asked me whether I was leaving Hectic Nine-9 because they saw a picture of me in the control room that was captioned “Danilo Acquisto is studio producing today #BehindTheScenes” instead of presenting and this sparked a MUCH bigger debate and I thought it warranted a blog post…
I want to contextualise that this was not just an isolated incident. Let’s have a look at a conversation I had with a teen who attends church with me and is part of a program called Life Teen (of which I am a leader):
Me: So dude, I am very interested to know what it is that you want to do with your life after school?
Him: Well I love music and sound so I was thinking of studying sound engineering and starting my own radio station… Who knows I could start the next Metro FM!
Most of you must be thinking “well what’s wrong with that?! He sounds ambitious” so let me explain what the problem is here…
I have had the opportunity of chatting to SO many young people in my life and trust me when I say I get LOADS of different answers when I ask the question about their futures. But what always seems to surprise me is that very few young people in South Africa look to the future in order to set themselves up for success. The reason I am concerned about the guy from my church wanting to start a radio station is that by the time he gets to University and wants to start with the company (and which he has dedicated his time and many years of thought), technology would have moved so fast that by then we would all be listening to online radio – there would be no place for another radio station – imagine that disappointment. Think about how fast your phone has developed – the work place develops as fast and if you can’t keep up you will fall behind. The scary thing is that our schools don’t teach us that and we get sucked into the mindset of law, doctors, accountants etc and no one is looking to what is still to come. There is maturity in holding on for something greater that is to come.
So, why do I, Danilo Acquisto, choose to do production AND presenting for Hectic Nine-9?! The answer is simple – I know I still have a LONG way ahead of me in my working career and if I don’t keep up with where the industry is going and keep developing myself and learning new skills then I will miss the band wagon. Remember I started that small online magazine? The reason behind that was to pre-empt the move of traditional publication to the online space and to familiarise myself with how the online space operates so when it does become a trend, I know what I am doing and can keep up. Hence why I am now learning about production and working on a new company which will deal primarily with online video production… All because I KNOW that will be the future. If I chose to just be a presenter for normal TV, eventually I would have missed the trend and would need to catch up and learn about online which will take too much time. I rather choose to up skill myself now in preparation.
What’s the message here?
My message to you is to try and stop looking at what CURRENTLY exists and look to what WILL exist in the near future and begin asking the right questions at school and doing research on the future so that when that wave does crash, you are ready to ride it and make a success of yourself. Did you know that Google and Microsoft and many other big companies have a department solely dedicated to inventing the future?! How are YOU going to be a part of the future if you are young and choose to dwell on the present…
Online IS the future… It’s just up to you whether you choose to learn about it now or later when it is too late.
Here is a TEDTalk I found to encourage new innovative thinking in the present:
Anyway that’s enough ranting from me… I would love to hear some feedback. Please pop all your comments below. Maybe I am being too aggressive and naive? Let me know
Ciao for now,